Our insights offer views on diverse subjects from our in-house experts and select contributors. We regularly update this resource with thought-provoking articles and news items of interest to those working at the cutting edge of the tech-comm revolution.
Structured content is an important tool for formatting and managing content used across many industries. Companies in the life sciences are beginning to implement structured content authoring to shorten the time it takes to get a product to a patient, improve quality,...
Everyone is familiar with the information overload experience. Having spent your hard-earned cash on the latest product, perhaps a Smart TV, that promises to transform your life, you switch it on and are presented with a myriad of options, none of which you require....
By now, you’ve probably scoured the annual thoughtful articles predicting breakout trends and market...
When it comes to choosing the best chatbot tool for your business, there is a large and seemingly ever-growing number of tools and options available. Navigating this landscape to choose the right tool for your chatbot development takes significant time and effort....
Chatbots are an exciting emerging technology, but it is important to ensure that you write good content that is designed to engage the user. Before deciding to develop a chatbot, we asked ourselves if there was a valid business need. It is important to be sure that...
“Any sufficiently advanced technology is indistinguishable from magic” – Arthur C. Clarke. Understanding how to build a good chatbot will help you create a seamless experience for your end users, which can feel like magic. However, if you fail to understand the...
