By now, you’ve probably scoured the annual thoughtful articles predicting breakout trends and market...
Insights
Emerging TechnologiesOur insights offer views on diverse subjects from our in-house experts and select contributors. We regularly update this resource with thought-provoking articles and news items of interest to those working at the cutting edge of the tech-comm revolution.
How to Choose the Best Chatbot Tool for Your Business
When it comes to choosing the best chatbot tool for your business, there is a large and seemingly ever-growing number of tools and options available. Navigating this landscape to choose the right tool for your chatbot development takes significant time and effort....
How to Write Effective Content for a Chatbot
Chatbots are an exciting emerging technology, but it is important to ensure that you write good content that is designed to engage the user. Before deciding to develop a chatbot, we asked ourselves if there was a valid business need. It is important to be sure that...
How to Build a Good Chatbot
“Any sufficiently advanced technology is indistinguishable from magic” – Arthur C. Clarke. Understanding how to build a good chatbot will help you create a seamless experience for your end users, which can feel like magic. However, if you fail to understand the...
Virtual, Mixed, and Augmented Reality: The Future is Virtually Here
Attending the recent Mavric conference gave us an insight into virtual reality (VR), augmented reality (AR), and mixed reality (MR) in their many guises – from Ghostbusting to real-life applications in construction, surgery, education, training, and athletic...
Top Tips to Write Localisation-Friendly Source Content
High-quality documentation is not just essential for getting products ready to market and to increase sales, but also for reducing localisation costs. Localisation, the process of adapting your content to a specific market, starts with preparing the source content...